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Communications manager
Local authorities can mobilise tactics – from television to council tax bill inserts, to giant posters to websites – in the service of a communications objective.
But how can a communications manager know which one to use, and when? And how can they be sure they are getting best value for the taxpayers' money? Nowhere is this problem greater than with the new electronic forms of communication, with their huge range, potential, and pitfalls.
This report gives communications managers an overview of how the various electronic strategies available best fit into the various communications priorities for local government.
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